E-DRC are a way that you can extend extra
savings to your customers.At a
great value of $19.99 they get $27.00 credit to use at their discretion for
rentals and late fess. Basically, in our store, that’s prepaying for 5 new
release titles and getting 8.
Smiling, enthusiasm, product knowledge,
consistency, and sincerity will all play a role in convincing your customer
that they REALLY DO save, with E-DRC.
As soon as customer approaches counter, ask for
their member card, then start telling them (with enthusiasm), about the
great promotion we are having with the E-DRC.Let them see right away that YOU are excited about the card
and the savings THEY can have!
“Do you have your card?, Thanks.Would you like to buy a discount card?
They are only 19.99 and you get 27.00 worth of credit!That’s like 3 free rentals just for
buying the card!Basically your
giving me $20 and I am giving you $27.How can that be wrong?!”
So you’ve offered the card and they have said
no, that’s okay.Go on and ring
them up.Then at the end hit them
with the “sinker”
“Are you sure you don’t want to get the card?
You are already spending $16.00 so for like $4 more dollars you can leave
with these movies and a card that still has like $11 of credit on it,
because you can get the card and go ahead and use it today to pay for your
movies, so all you pay for is the card.”